Last updated: August 2026

bTrueU Coaching respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains generally how personal information submitted through this website may be collected, used and protected.

Information We May Collect

When you contact bTrueU Coaching, book a discovery call, subscribe to communications or use coaching services, we may collect information such as:

• Your name

• Email address and other contact information

• Information you voluntarily provide through contact forms or correspondence

• Scheduling and appointment information

• Information necessary to provide coaching services

• Payment or transaction information, where applicable

• Basic website usage or analytics information collected through website technologies

Please avoid submitting highly sensitive medical, financial or other confidential information through the general website contact form.

How Information May Be Used

Personal information may be used to:

• Respond to inquiries

• Arrange discovery calls and coaching sessions

• Provide requested coaching services

• Communicate regarding appointments or services

• Process payments where applicable

• Maintain appropriate business records

• Improve website functionality and services

• Meet legal or professional obligations

Personal information will not be sold to third parties.

Third-Party Service Providers

bTrueU Coaching may use third-party providers for functions such as website hosting, email, scheduling, video conferencing, payment processing or analytics.

Information may therefore be processed or stored by those providers according to their respective privacy practices and potentially in jurisdictions outside your province or country.

Retention and Protection

Reasonable measures will be used to protect personal information against unauthorized access, disclosure, loss or misuse.

Personal information will be retained only for as long as reasonably necessary for the purposes for which it was collected and to satisfy applicable professional, business or legal requirements.

Coaching Confidentiality

Information shared within an established coaching relationship is handled in accordance with the coaching agreement, applicable law and relevant professional and ethical obligations.

The specific terms and limits of coaching confidentiality will be discussed and documented before coaching begins.

Your Choices and Access

Depending on applicable law, you may have rights relating to access, correction or deletion of personal information held about you.

You may contact bTrueU Coaching regarding questions or requests concerning your personal information.

Cookies and Analytics

This website may use cookies or similar technologies necessary for website functionality or to understand how visitors use the website.

Where required, visitors will be provided with appropriate information or choices regarding these technologies.

Changes to This Privacy Policy

This Privacy Policy may be updated periodically. The current version and revision date will be available on this website.

Contact

For privacy-related questions or requests, please contact bTrueU Coaching using the contact information provided on this website.